Genesis

Genesis embraces creation

Striking the perfect balance between elegant design and athletic performance, Genesis delivers the capability to make every drive a luxurious one. 

After sales exceeded expectations for 2021, Hyundai’s luxury brand - Genesis, confirmed it will bring three new electric vehicles to the Australian market by the end of 2022. With features such as solar roof tops and vehicle-to-load (ability to charge appliances). 

Genesis stole the show at the 2021 Good Design Awards, after the GV80 won in the Automotive and Transport Product category - acclaimed for its styling dynamism and advanced safety technology. The Australian International Good Design Awards are the highest honor for design and innovation in Australia and attracted a record 933 submissions.

Company: Innocean Australia
Involvement: Social and website copywriting